Video News

Get Your Own Video News

Video news is one of our most exciting development in 2010. Online video is tipped to grow by 25% this year and we are leading the push into bespoke video news with continued investment into our high specification digital newsroom.

The importance of video in search engine optimisation strategies cannot be overstated. According to Forrester Research, an online video is fifty times more likely to hit the front page of Google than a single text web page.

Our video news articles are written to the client brief in a similar manner to a text news service. Most importantly, the video news content is unique to each client.

On the same day a news story is produced, it is sent across to our video newsroom and read by our TV-trained news presenters. Filming is carried out in a dedicated studio with High Definition cameras and high audio bitrate. We use chromakey technology which means that the background behind the newsreader can be customised to the client's requirements. For instance a stockbroker client may like to have a dealing room image in the background, or perhaps a view of the City of London.

Further customisation can be achieved with the inclusion of the client logo in the bottom left hand corner of the video. The net product is a custom online news TV channel - at a very affordable price.

The automatic process allows the videos to be seamlessly uploaded onto your website delivered via an XML feed. Dynamic headlines on the home page or news home page link through to dedicated pages, each displaying a news video with the full text of the news item beneath for maximum SEO effect.

Many of our clients have also found that using a Video Web Presenter to introduce their website has had a great effect on site conversion rates. See how a live presenter looks on your site right now with our demo!

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Contact us to see how video can boost your website's performance

0845 003 8359