Video News Archive

YouTube buys video production analysis firm

03/02/2011
YouTube has taken over a video analysis firm called Fflick that monitors and analyses viewer sentiment of videos shown on social media sites and other websites.

Any video production professional would be eager to find out how their web videos were being received by audiences, and Fflick provides just this service.

It can help YouTube to make sense of the millions of comments left by online video viewers by comparing these to the videos being posted and discussed on social media sites, including Twitter and Facebook.