Video News Archive
Online video 'fills a need for engaging content'
07/01/2011
Online video audiences in China will see explosive growth in 2011, according to a new survey.
Research firm CMM Intelligence has predicted that more than 300 million people will be tuning into online videos this year, showing how quickly the sector is growing.
Major advertisers are expected to flock to the rapidly expanding online medium, as the report also found that watching online video was amongst the top five habits of China's Internet users, attracting 63.2 per cent of the potential web population base.
CMM Intelligence said that ‘Online video filled a deep need for varied and engaging content that broadcast television – including cable – has failed to address.’
Research firm CMM Intelligence has predicted that more than 300 million people will be tuning into online videos this year, showing how quickly the sector is growing.
Major advertisers are expected to flock to the rapidly expanding online medium, as the report also found that watching online video was amongst the top five habits of China's Internet users, attracting 63.2 per cent of the potential web population base.
CMM Intelligence said that ‘Online video filled a deep need for varied and engaging content that broadcast television – including cable – has failed to address.’
RSS