Video News Archive
Cadbury sings praises of online video
19/01/2011
Chocolate brand Cadbury has thanked online advertising for boosting its sales.
The brand, which is seen by many as a British institution, is keen to show it is moving with the times with its online advertising. Cadbury claims that it is seeing £2 to £3 in sales for every pound it spends on online promotion.
Video advertising has been a particular success for the chocolate giant. Experts in the field, such as Piers North, the head of strategy at Yahoo UK, claim that a long-term marketing outlook is best to take when looking at the effectiveness of online marketing.
The brand, which is seen by many as a British institution, is keen to show it is moving with the times with its online advertising. Cadbury claims that it is seeing £2 to £3 in sales for every pound it spends on online promotion.
Video advertising has been a particular success for the chocolate giant. Experts in the field, such as Piers North, the head of strategy at Yahoo UK, claim that a long-term marketing outlook is best to take when looking at the effectiveness of online marketing.
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