Articles
How to seed a viral video – Infographic
Over the past few months we have read a number of studies and books about viral marketing and in particular viral videos. We have learned a great deal from some pioneering marketers and social scientists. We have covered our findings in a number of blog posts: http://www.mywebpresenters.com/articles/2013/01/seeding-strategies-for-viral-marketing-campaigns-an-introduction/ http://www.mywebpresenters.com/articles/2013/01/social-seeding-strategies-for-viral-marketing-campaigns/ http://www.mywebpresenters.com/articles/2011/10/the-essence-of-a-viral-video/ However – we thought that it [...]
How TV is jumping on the online video bandwagon
I have always loved the concept of a viral video. I associate viral video with the shift in media that has meant that we can all be producers of content that can be seen by a mass audience. What an amazing opportunity. For me, it represents a shift in power and a democratic potential for [...]
The essence of a viral video
There has been a lot of hype over the past few years about viral video and how to make one. So aside from getting cute babies to do funny things I thought that it would be worth digging a little deeper to try and gain an understanding of what makes a video go viral.
Top 10 Viral Ads of All Time – As of Sep 2011
Getting your video advert to “go viral” is the holy grail of video marketers. After all, why pay for ad space when your target audience will do the selling for you?
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