Access our Video Marketing Resource Pack now and receive:
1) An invite to the Video Marketing Success Stories webinar
2) Our white paper on Video Marketing Strategy
3) Your essential Video Production Pricing and Budgeting Guide
When you are faced with a list of results from a search engine, your eye is always drawn immediately to the results that include a video thumbnail or an image as they literally stand out.
This tendency is supported by the statistics which tell us that video thumbnails do actually encourage click-throughs and increase traffic to websites. Some studies have suggested that search results that include a video thumbnail are 53 times more likely to achieve a page 1 search engine ranking.
The question is, how do you make sure this happens for pages on your own website that have videos on them? Continue reading →
One of the most frequent questions we receive from customers relates to video SEO:
where should I publish my online videos for best SEO effect? Should I host or post?
By post – they are referring to publishing their web video to YouTube or Vimeo and other free video sharing platforms. And by host they are asking if they should use a bespoke 3rd party hosting platform such as Vzaar or Wistia?
Of course – this depends on your video marketing strategy:
To save you hours of research we have gone and done it for you and distilled the information into a 4 minute video with the core benefits of each option explained:
With video SEO It is often difficult to know how to host videos for best effect. Many people are inclined to feel that YouTube is the best option because of its massive audience base. However, this isn’t necessarily the case. It all depends on the video – its content and purpose. Here we have compiled a list of things to consider when it comes to hosting and/or posting your video content. Both options have merits and your choice should ultimately come down to what will work best for a particular video.
Third party and self-hosting video content
Hosting a video on your own website increases your chances of getting video rich snippets for your own domain in the SERPs. Rich snippets simply refers to search listings with rich media content such as images, videos , maps or reviews. As you can see from this screenshot for this search Youtube was heavily favoured. Although Youtube now do index embedded videos on the domains where they are hosted it still appears that Youtube videos on Youtube are more likely to be shown – perhaps because it is on Youtube that they have the most links, views and shares. Continue reading →
Small businesses traditionally have small advertising budgets. Undoubtedly one of the best ways to compete on a shoestring with the big guys is via social media, and there’s no doubt that YouTube is a giant in this field.
Over the last few years, YouTube has fast become the sought after destination for the business community. As the largest social media site, it is the perfect platform for promoting your business. Continue reading →
To achieve success with video marketing takes a lot more than some simple video SEO optimisation; primarily you need to have videos that are interesting and carry value for your viewers. However, we are going to dedicate a bit of time to helping you get the SEO basics right so that you can factor these into your video production process. Continue reading →
Is your video ethical? This doesn’t mean giving 50p to charity for every person that views your online video. It means adhering to ethical standards in the content, production and promotion of your video. Continue reading →