Tag Archives: video seo

Making Your Video Content Work Harder

Making video content work harderMaking a corporate video requires a significant investment of both time and money, so it’s essential to make your video work hard in order to achieve a respectable return on investment.

Many companies post their video onto their website, optimised for SEO in order to grab some passing traffic, and consider it finished.

However, with a certain amount of planning and thought, it’s possible to find multiple ways to make your video work even harder. Continue reading

Video SEO for WordPress users

getting found with video seoWhen you are faced with a list of results from a search engine, your eye is always drawn immediately to the results that include a video thumbnail or an image as they literally stand out.

This tendency is supported by the statistics which tell us that video thumbnails do actually encourage click-throughs and increase traffic to websites. Some studies have suggested that search results that include a video thumbnail are 53 times more likely to achieve a page 1 search engine ranking.

The question is, how do you make sure this happens for pages on your own website that have videos on them?
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Video SEO – Host or Post videos for links and traffic?

One of the most frequent questions we receive from customers relates to video SEO:

where should I publish my online videos for best SEO effect? Should I host or post?

By post – they are referring to publishing their web video to YouTube or Vimeo and other free video sharing platforms. And by host they are asking if they should use a bespoke 3rd party hosting platform such as Vzaar or Wistia?

Of course – this depends on your video marketing strategy:

To save you hours of research we have gone and done it for you and distilled the information into a 4 minute video with the core benefits of each option explained:

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Video SEO – Host or post your videos?

With video SEO It is often difficult to know how to host videos for best effect. Many people are inclined to feel that YouTube is the best option because of its massive audience base. However, this isn’t necessarily the case. It all depends on the video – its content and purpose. Here we have compiled a list of things to consider when it comes to hosting and/or posting your video content. Both options have merits and your choice should ultimately come down to what will work best for a particular video.

Third party and self-hosting video content

Hosting a video on your own website increases your chances of getting video rich snippets for your own domain in the SERPs. Rich snippets simply refers to search listings with rich media content such as images, videos , maps or reviews. As you can see from this screenshot for this search Youtube was heavily favoured. Although Youtube now do index embedded videos on the domains where they are hosted it still appears that Youtube videos on Youtube are more likely to be shown – perhaps because it is on Youtube that they have the most links, views and shares.
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Learn from Video Marketing Successes.

Small businesses traditionally have small advertising budgets. Undoubtedly one of the best ways to compete on a shoestring with the big guys is via social media, and there’s no doubt that YouTube is a giant in this field.

Over the last few years, YouTube has fast become the sought after destination for the business community. As the largest social media site, it is the perfect platform for promoting your business.
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The basics of video SEO

video SEO optimisationTo achieve success with video marketing takes a lot more than some simple video SEO optimisation; primarily you need to have videos that are interesting and carry value for your viewers. However, we are going to dedicate a bit of time to helping you get the SEO basics right so that you can factor these into your video production process.
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Choosing the right keywords for video SEO

Choosing the right keywords for your video SEO efforts is an essential component of a successful video campaign.

Effective, relevant keywords that tap into people’s search habits can drive large numbers of responsive viewers to your video.

But, how do you choose the best keywords? And what should you do with them?
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