When you are faced with a list of results from a search engine, your eye is always drawn immediately to the results that include a video thumbnail or an image as they literally stand out. This tendency is supported by the statistics which tell us that video thumbnails do actually encourage click-throughs and increase traffic [...]
One of the most frequent questions we receive from customers relates to video SEO: where should I publish my online videos for best SEO effect? Should I host or post? By post – they are referring to publishing their web video to YouTube or Vimeo and other free video sharing platforms. And by host they [...]
With video SEO It is often difficult to know how to host videos for best effect. Many people are inclined to feel that YouTube is the best option because of its massive audience base. However, this isn’t necessarily the case. It all depends on the video – its content and purpose. Here we have compiled [...]
Small businesses traditionally have small advertising budgets. Undoubtedly one of the best ways to compete on a shoestring with the big guys is via social media, and there’s no doubt that YouTube is a giant in this field. Over the last few years, YouTube has fast become the sought after destination for the business community. [...]
It is undeniable: video marketing works. But how do you integrate video into your overall marketing strategy and make the most of your efforts?
To achieve success with video marketing takes a lot more than some simple video SEO optimisation; primarily you need to have videos that are interesting and carry value for your viewers. However, we are going to dedicate a bit of time to helping you get the SEO basics right so that you can factor these [...]
Choosing the right keywords for your video SEO efforts is an essential component of a successful video campaign. Effective, relevant keywords that tap into people’s search habits can drive large numbers of responsive viewers to your video. But, how do you choose the best keywords? And what should you do with them?
If you want your videos to be found when people search on YouTube then you need to make them attractive to YouTube’s search algorithm.
Is your video ethical? This doesn’t mean giving 50p to charity for every person that views your online video. It means adhering to ethical standards in the content, production and promotion of your video.
Watching video content has surpassed search as the most popular activity online. (Source: comScore) But just because you create a video doesn’t automatically mean people will find it. So you need to ensure it is optimised. There are two key types of video search engine optimisation (video SEO): Posted Video SEO and Hosted Video SEO.