Tag Archives: Video production

First Kiss video increased sales by 13,000% and other stories

First KissThere are some stories about online video that are frankly mind-blowing. A single video can improve the fortunes of a business massively, by simultaneously raising awareness of their existence and creating a particular perception of the business amongst new and existing audiences.

In this article I am going to share three such success stories with you and analyse what it was about these videos that brought such success. Continue reading

The customer is always right, a correction

bad-customer-serviceWho is ‘right’ is not always black and white. And this is certainly true of the video production industry. As a relatively new field, online video production is an area that lacks general knowledge and expertise.

Whilst customer service remains paramount whatever the industry, I am going to argue in this article that ‘the customer is always right’ is a philosophy that needs to be corrected for the purposes of video production.

Ask yourself the following multiple choice question, and answer from the perspective of a client: if you approach a video production company with an idea that you feel strongly about and believe will work, but the video production company can see a number of flaws and other options that will improve the result, what would you want the production company to do? Continue reading

Using social issues in your video production

source: wikimedia.org

Brands have a massive opportunity. They have the budgets to reach big audiences and can choose to intertwine messages about social issues into their advertising campaigns – into online video in particular.

Raising awareness of social issues not only benefits the communities of interest; it also has a positive effect on the brand. In the 2013 Cone Communications Social Impact study 83% of respondents (US based) said they would like brands to support social causes. In the same study, 41% of respondents said they have bought a product because it was associated with supporting a particular social cause.

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Low budget video production successes

low budget video productionI love it when low budget video production does well online. It is proof of the potential democracy of the Internet and it means the little guy does stand a chance against the big brands. I am going to share with you some of my favourite low budget video successes – prepare to be inspired.
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Why Rule Breaking is Important in Video Production

rule breaking batmanRules are important. Aren’t they?

Our lives are governed by rules from a very early age. Rules at home, rules at nursery, school rules, work rules, rules of the road, social etiquette rules, and so on. They’re the very foundation of society. Rules keep us in order and let us know what’s important. Without them, there would be chaos and anarchy.

Or would there? Sure, some rules are set in stone. Don’t text while you’re driving. Don’t kill other people. Great, totally on board with those. But at the end of the day, all rules are made up, and some have become convention over a long period of time – formed out of habit, if you like. Blindly conforming to those rules can be a one-way ticket to mediocrity central. It could lead to the death of creativity.
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Our Top 5 Corporate Videos

Viral_sharing-of-videos

A Video that goes viral. The ultimate goal. Businesses have realized the potential of video, and the social media element has become integral to marketing campaigns – but what makes us press that “share” button?

Below are 5 of my favourite corporate videos: and between them they have notched nearly a quarter of a billion views. The common factor? All have started out with a clear marketing objective, and tapped into the emotions of their target market.
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Is Your Business Too Boring for Online Video Production?

only the boring get boredMany businesses opt not to use video in their marketing or advertising, because they feel their products or services aren’t interesting enough to merit it. It can be difficult to imagine how mundane products such as mobile homes, razors, shower gel and blenders could be used to create interesting – entertaining, even – videos. But with a little creativity, any business can utilise video to create something worth watching.

Here are a few methods you can use to create an online video production that people will actually want to watch:

Use Humour in your videos

Humour is one of the best ways to connect with your audience. Incorporating humour into your corporate videos is an easy way to get people to like you. Okay, nailing the humour part isn’t easy, but once you’ve managed that part, people will naturally feel attracted to you and your brand. And if people like you, they’re more likely to relate to you and more likely to trust you.
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Is your video production a one-hit wonder?

Chesney HawkesIf you are like me, when you think of a ‘one-hit wonder’ you will remember the Chesney Hawkes’ classic “I am the one and only”.

Like a self-fulfilling prophesy, that song was his only hit. I don’t know the whole story but I imagine the record company stumbled upon this young man and his catchy tune and saw pound signs.

Apparently no thought was given to keeping up the momentum and building on his epic moment of success.
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6 ways low quality video production can damage your business

low quality video products can cause failureWe all know that online video is the man of the moment. We frequently hear about the rewards we will reap if we get it right. The other side of the coin has been less explored. What happens when your video isn’t right? What are the consequences of publishing low quality video? If good quality video can make you money, it logically follows that low quality video will lose you money.

There are a number of ways that a video can be considered low quality in terms of production values. However, by low quality we also refer to slow start-up time, buffering, and resolution. We are going to list some of the most detrimental video quality errors and talk about our approach in relation to web presenters.
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Overcoming Confidence for Video Production Success

Is video too touchy-feely?

Some businesses are hesitant to use video, as it is fairly new as a web communications tool and might feel a bit risky. Perhaps you are worried it might be a bit too “touchy feely” and not quite business like enough for your company? People really are much more likely to watch video than read copy, so assuming you have something worth saying about your business, video is a great way to do it, maybe even moreso if you aren’t in a “touchy-feely new media” kind of industry.

ftse 100 video production
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