Many businesses opt not to use video in their marketing or advertising, because they feel their products or services aren’t interesting enough to merit it. It can be difficult to imagine how mundane products such as mobile homes, razors, shower gel and blenders could be used to create interesting – entertaining, even – videos. But [...]
If you are like me, when you think of a ‘one-hit wonder’ you will remember the Chesney Hawkes’ classic “I am the one and only”. Like a self-fulfilling prophesy, that song was his only hit. I don’t know the whole story but I imagine the record company stumbled upon this young man and his catchy [...]
We all know that online video is the man of the moment. We frequently hear about the rewards we will reap if we get it right. The other side of the coin has been less explored. What happens when your video isn’t right? What are the consequences of publishing low quality video? If good quality [...]
Is video too touchy-feely? Some businesses are hesitant to use video, as it is fairly new as a web communications tool and might feel a bit risky. Perhaps you are worried it might be a bit too “touchy feely” and not quite business like enough for your company? People really are much more likely to [...]
We recently attended the Brighton Digital Marketing Festival and were interested to hear the opinions of some senior marketers regarding how their clients were using online video. as well as how and why they were using online video. We have seen a growth in the adoption of online video but still the use by companies [...]
This guide is designed for students studying digital media and media production as well as marketers who are keen to learn more about video production and video marketing but who are drowning in information overload and who are struggling to sort the good from the…..not so good.
If you are new to video production, it may seem like a mammoth task. We are bombarded by screen content everywhere we look and it is not unlikely that you are feeling the pressure to make your first video piece look as professional and polished as you possibly can. However, we are living in an [...]
Video production is a fast changing industry at the moment; over the past few years costs have fallen through the floor and demand has skyrocketed as many businesses have realised the potential for video to help them grow their business. We were talking to a friend in the states about this – Ed Primeau who [...]
Steve Jobs for all his well-documented quirks is likely to go down in history alongside the likes of Henry Ford as one of the people who helped society to progress most rapidly through a devoted and passionate approach to his ideas.
We would like to introduce you to some video marketing tools that if used wisely, will save you time and money. Together, these tools will make it possible for you to produce, edit and distribute a video in less than two hours.