Who is ‘right’ is not always black and white. And this is certainly true of the video production industry. As a relatively new field, online video production is an area that lacks general knowledge and expertise.
Whilst customer service remains paramount whatever the industry, I am going to argue in this article that ‘the customer is always right’ is a philosophy that needs to be corrected for the purposes of video production.
Ask yourself the following multiple choice question, and answer from the perspective of a client: if you approach a video production company with an idea that you feel strongly about and believe will work, but the video production company can see a number of flaws and other options that will improve the result, what would you want the production company to do? Continue reading