Slowly but surely, video is taking over as the preferred medium for brands looking for a better way to connect with their audience. Not only does it offer a more engaging method of communicating, but a method that is arguably more effective as well. According to comScore, 64% of website visitors are more likely to buy a product from an online retailer after watching a video.
The statistics on internet video are very encouraging, but surprisingly, many businesses are still hesitant about taking the plunge. For some marketers, the belief that integrating this channel into their strategy being a cost prohibitive move is the biggest roadblock. Contrary to popular belief, the internet element has made investing in video more cost effective than ever.