Articles
Using video to crowd fund dreams
There are limitless applications for video. One use that is seriously catching on is the use of video to drum up support, and ultimately funding, for projects. These videos can be informational, but the really successful ones are emotional and engage audiences on a different level. They give their audiences something back – whether that [...]
Using customer personas for relevant web video production
Many marketers make the mistake of trying to cast their nets too wide – they want to reach as many people as possible and to sell as much as possible. The problem with this is that messages become diluted and lack specific and direct appeal. This short video takes you through the concept of customer [...]
Using the “Halo Effect” in video marketing
The halo effect is not a new psychological phenomenon. It was first researched by Edward Thorndike back in 1920 in a paper called “The Constant Error in Psychological Ratings”. He found that once people have a perception of a person and judge them on one specific level that this judgement then rubs off on their [...]
Video SEO – Host or Post videos for links and traffic?
One of the most frequent questions we receive from customers relates to video SEO: where should I publish my online videos for best SEO effect? Should I host or post? By post – they are referring to publishing their web video to YouTube or Vimeo and other free video sharing platforms. And by host they [...]
The power of online video marketing
We recently attended the Brighton Digital Marketing Festival and were interested to hear the opinions of some senior marketers regarding how their clients were using online video. as well as how and why they were using online video. We have seen a growth in the adoption of online video but still the use by companies [...]
How to use video in your email marketing to increase conversions
There is a temptation to forget about the potential of email marketing campaigns. We get carried away looking too far forward and we forget about the power of one of the earlier life-changing aspects of the Internet. Email is still widely used. Having people sign up to your mailing list gives you instant access to [...]
The Comprehensive Online Video Marketing Resource Guide
This guide is designed for students studying digital media and media production as well as marketers who are keen to learn more about video production and video marketing but who are drowning in information overload and who are struggling to sort the good from the…..not so good.
Online video distribution plan for your video marketing strategy
No matter how fantastic your video creations are, it will mean nothing if you don’t market and distribute them effectively. Online video distribution should be a part of your video marketing strategy and is as important, if not more so, than the video production process. Not only do you need to ensure that you distribute [...]
Free Video Marketing Event Announced: 26th July
Do you want to know how to use online video to get more leads, more sales and more revenue from your website?
Use opinions and social pressure for better video marketing
When I first saw this Alpecin advert I was immediately impressed. I tried to break down what it was I was so impressed by. I realised that I was assured by its arrogance. A simple advert and a simple brand. Completely new to the UK market. “It sold over two million bottles in Germany last [...]
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