Recent developments in the world of social media include the introduction of video as an advertising possibility for paid for ads on platforms such as Facebook and LinkedIn. Seen as controversial by some, you can now use Facebook and LinkedIn as a way to introduce new target audiences to your video content. Facebook have been criticised for autoplay possibilities, but in their defence, they point to the fact that the sound isn’t automatic – the user has to click to hear it.
Whatever the arguments surrounding this development, many marketers will be celebrating the new opportunity. It represents a chance for marketers to reach very specific (new) audiences with their content, to spread awareness of their brand and increase sharing and engagement.
In this article, I am going to look specifically at how you can use Facebook and LinkedIn to get your online videos rolling.