This infographic was produced by the Videology Group in the US. They put this together to show how different sectors of industry are using online video advertising to promote their businesses, it also shows the length of the videos, the devices used to watch the videos, who the ads are targeting, how they are targeting [...]
Once you have started making some videos you are proud of, you want to make sure you get your content out to your target audience as proficiently as possible. Apart from ensuring you have made the most of the many free video marketing opportunities out there, it’s worth considering paid video advertising to aid the [...]
Use multiple media platforms. Don’t limit your ad spend to just one platform, look for multiple touches in multiple places, in multiple ways. Then the results will be greater than the sum of the parts. That’s the advice of the advertising gurus. And video, for many companies, should be one of those ‘parts’.