Articles
State of US Online video advertising infographic
This infographic was produced by the Videology Group in the US. They put this together to show how different sectors of industry are using online video advertising to promote their businesses, it also shows the length of the videos, the devices used to watch the videos, who the ads are targeting, how they are targeting [...]
How to get SEO links using video link bait
In this article we are going to tell you how you can use video content as bait to get SEO links. Firstly; it is worth noting that you should not be creating content with the sole aim of getting links. Corporate video production must be part of a broad content strategy that is designed to support [...]
Using online video to sell. The right way
In this article we are going to tell you how to improve the way you sell using online video. The nature of ‘sales’ has changed and we are going to explain those changes and what they mean for you and your videos.
Overcoming Confidence for Video Production Success
Is video too touchy-feely? Some businesses are hesitant to use video, as it is fairly new as a web communications tool and might feel a bit risky. Perhaps you are worried it might be a bit too “touchy feely” and not quite business like enough for your company? People really are much more likely to [...]
How TV is jumping on the online video bandwagon
I have always loved the concept of a viral video. I associate viral video with the shift in media that has meant that we can all be producers of content that can be seen by a mass audience. What an amazing opportunity. For me, it represents a shift in power and a democratic potential for [...]
The power of online video marketing
We recently attended the Brighton Digital Marketing Festival and were interested to hear the opinions of some senior marketers regarding how their clients were using online video. as well as how and why they were using online video. We have seen a growth in the adoption of online video but still the use by companies [...]
Use online video to be remembered incl funniest video ad of all time
Memory is fascinating. A good understanding of how memory works can help you plan your online video marketing strategy with one important goal in mind: be remembered. In the midst of thousands of voices competing for market attention, a marketers main aim should be to stand out in the first instance and be remembered in [...]
The perfect length for an online video
How long is a piece of string? There are no hard and fast rules when it comes to the length of online videos. It is not as though you are paying for airtime for a TV commercial which would restrict you to 30 seconds. Instead, you have the freedom to think about how to get [...]
How to use video in your email marketing to increase conversions
There is a temptation to forget about the potential of email marketing campaigns. We get carried away looking too far forward and we forget about the power of one of the earlier life-changing aspects of the Internet. Email is still widely used. Having people sign up to your mailing list gives you instant access to [...]
Online Video Marketing – How to beat the noise
The internet is now a very crowded place and making your mark is not straight forward. Online video marketing is one way that you can clearly communicate your appealing characteristics. This post outlines a simple way that all businesses can create a series of marketing videos that will: 1) Bring them awareness and new customers [...]
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