This infographic was produced by the Videology Group in the US. They put this together to show how different sectors of industry are using online video advertising to promote their businesses, it also shows the length of the videos, the devices used to watch the videos, who the ads are targeting, how they are targeting [...]
In this article we are going to tell you how to improve the way you sell using online video. The nature of ‘sales’ has changed and we are going to explain those changes and what they mean for you and your videos.
Is video too touchy-feely? Some businesses are hesitant to use video, as it is fairly new as a web communications tool and might feel a bit risky. Perhaps you are worried it might be a bit too “touchy feely” and not quite business like enough for your company? People really are much more likely to [...]
We recently attended the Brighton Digital Marketing Festival and were interested to hear the opinions of some senior marketers regarding how their clients were using online video. as well as how and why they were using online video. We have seen a growth in the adoption of online video but still the use by companies [...]
Memory is fascinating. A good understanding of how memory works can help you plan your online video marketing strategy with one important goal in mind: be remembered. In the midst of thousands of voices competing for market attention, a marketers main aim should be to stand out in the first instance and be remembered in [...]
How long is a piece of string? There are no hard and fast rules when it comes to the length of online videos. It is not as though you are paying for airtime for a TV commercial which would restrict you to 30 seconds. Instead, you have the freedom to think about how to get [...]
There is a temptation to forget about the potential of email marketing campaigns. We get carried away looking too far forward and we forget about the power of one of the earlier life-changing aspects of the Internet. Email is still widely used. Having people sign up to your mailing list gives you instant access to [...]
The internet is now a very crowded place and making your mark is not straight forward. Online video marketing is one way that you can clearly communicate your appealing characteristics. This post outlines a simple way that all businesses can create a series of marketing videos that will: 1) Bring them awareness and new customers [...]