Many businesses opt not to use video in their marketing or advertising, because they feel their products or services aren’t interesting enough to merit it. It can be difficult to imagine how mundane products such as mobile homes, razors, shower gel and blenders could be used to create interesting – entertaining, even – videos. But with a little creativity, any business can utilise video to create something worth watching.
Here are a few methods you can use to create an online video production that people will actually want to watch:
Use Humour in your videos
Humour is one of the best ways to connect with your audience. Incorporating humour into your corporate videos is an easy way to get people to like you. Okay, nailing the humour part isn’t easy, but once you’ve managed that part, people will naturally feel attracted to you and your brand. And if people like you, they’re more likely to relate to you and more likely to trust you.