Tag Archives: online video analytics

How to increase audience retention of online video

audience retentionYour video view count is not the only statistic you should be concerned about – it only tells you one thing – how many people have watched your video. By ‘audience retention’ we are talking about the ability to hold the viewers attention to your video from the start to the finish. YouTube Analytics, formerly known as Insight, gives you the ability to measure how well you are performing in this respect.
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