Tag Archives: content marketing

Coca Cola leading the way from creative to content marketing excellence

making creative content that spreadsThis year Coca Cola launched a content marketing strategy, Content 2020, which revealed a monumental shift in direction and emphasis. This new strategy has been built on recognition of the fact that the world is changing rapidly. This means that traditional marketing methods are becoming outdated. The rise of social media and the consequent effect on customer expectations has forced Coca Cola, one of the worlds most successful brands for over 100 years, to reassess how it connects with people.
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