Articles

Applying the 7 Triggers of Persuasion to Video Marketing

A successful video marketing strategy will be fascinating. It will explain your company and your product, endear customers to you, and encourage them to return to you and share your company and products with their peers.

With any marketing strategy it is important to understand your customers and what floats their boat. This article is going to show you how to define your customers’ needs and to create video content that appeals to them.

Through extensive research, and it was extensive, Sally Hogshead developed the 7 Triggers of Fascination through using a data set of research with 75,000 people. As far as she is concerned, it is fact. We will now discuss how you can apply Sally’s theory to your video marketing strategy.
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Current trends: #STOPKony and floppy disk drives.

It is crucial to properly research your market before you create a video. In order for your video to have maximum impact, it must meet the needs of your market.

Previous articles posted on this blog have focused improving your conversion rate using video through using the different types of video (How-tos, customer testimonials, product demonstrations etc) to promote its unique service and products on the right stages of the customer journey.

This article is going to look at topics for video content with a focus on what is currently trending at the moment.

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How to target your video niche

When creating videos, it’s important to know your niche market.

You need to know about your viewers’ expectations – what they are looking for when they watch one of your videos. Instead of focusing on trying to attract 100,000 viewers it is far more beneficial to focus on a hardcore relevant community that consistently follow you instead.
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How to Keep up with Video Marketing News

I receive about 100 emails per day relating to my work and also there are thousands of blog posts published every hour in the marketing space. I thought that it would be worth writing a short blog about how I filter this information to try and pull out what is important from what is not in order to keep up with video marketing news.
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Learn from Video Marketing Successes.

Small businesses traditionally have small advertising budgets. Undoubtedly one of the best ways to compete on a shoestring with the big guys is via social media, and there’s no doubt that YouTube is a giant in this field.

Over the last few years, YouTube has fast become the sought after destination for the business community. As the largest social media site, it is the perfect platform for promoting your business.
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How to create a Video Marketing Strategy

Creating a video marketing strategyIt is undeniable: video marketing works. But how do you integrate video into your overall marketing strategy and make the most of your efforts?
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How to Reduce Your Website’s Bounce Rate using Video

reduce website bounce rate with videoAccording to Google: “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”

A site’s bounce rate is easy to track using tools such as Google’s Analytics.

Analytics tools can show you the bounce rates on the different pages of your website and how the user came to your site (organic search, paid search, banner ad, etc). You can also see how the bounce rate has changed over time. This is a fantastic measure of the quality of your website’s content.
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Increasing your site conversion rate using video

increasing-conversion-rate-with-videoYour website is your electronic salesperson – it works 24/7, and has the ability to sell to thousands of customers at the same time. With this in mind, you will need to make sure your “salesperson” is working effectively for you.
A conversion, put simply, is an action a user takes on your site that has value to your business. This could be an order, of course, but it could also be a sign-up to a newsletter, filling in an inquiry form or making a phone call. Continue reading »

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The basics of video SEO

video SEO optimisationTo achieve success with video marketing takes a lot more than some simple video SEO optimisation; primarily you need to have videos that are interesting and carry value for your viewers. However, we are going to dedicate a bit of time to helping you get the SEO basics right so that you can factor these into your video production process.
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Choosing the right keywords for video SEO

Choosing the right keywords for your video SEO efforts is an essential component of a successful video campaign.

Effective, relevant keywords that tap into people’s search habits can drive large numbers of responsive viewers to your video.

But, how do you choose the best keywords? And what should you do with them?
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