Parody is a legal cheat. By using online parody videos, businesses can use the fame and reputation of an established brand to bring themselves publicity and notoriety.
If you are a small business with a tight budget then parody videos can be a fantastic way to make a noise.
In this article we are going to share some examples of businesses that have used parody effectively. We will then offer some guidance on legal considerations when using parody in online video marketing.
5 of our favourite parody videos
1. Somersby Cider
Somersby have apples in common with Apple. They have used the power of the Apple brand to leverage some great coverage for their new cider product. This video achieved over one million views within a week of publishing.