User testing videos improve website performance

Just when you think the Internet has reached it’s peak, you come across this – user testing videos. There is a lot of good practice about when it comes to web design, user interfaces and functionality. However, there is also a lot of bad practice. We take for granted when a website is easy to use, but we really notice when there is an issue – and this is often enough to put us off visiting the same website again.

In this article I am going to introduce you to user testing videos, and specifically to sites like UserTesting.com. When you understand what they do, you will see how user testing videos can be a real help when wanting to improve website performance.

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Making the video post-production experience easier, when in production

corporate video post-productionVideo production can be an expensive process. For that reason, there is not much room for errors and time wasting. Post-production in particular can become unexpectedly expensive when no thought has been given to the post-production process throughout pre-production and production.

In this article, I offer some handy advice on ways to make video post production easier – by having foresight earlier on – whilst planning and filming your video production. Continue reading

Profile of the Top Vine Video Creators

Twitter’s micro-video app Vine has taken the world by storm since its launch just over a year ago. This unique platform allows users to record a mere six seconds of video that run in an endless loop. Pre-recorded footage is not permitted, and it’s these limitations that encourage its users to think outside of the box to make memorable and often beautiful videos.

Vine video has become an integral part of the video marketing scene for many brands and businesses, who love the challenge of finding new and unique ways of using their six seconds to create an unforgettable video promoting their products or services.

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How Have Vine Videos Fared in Their First Year?

Vine logoA little over a year ago, Twitter launched the short-form video app Vine. Since then this six-second video platform has taken the world by storm, sparking a flurry of imitators and inventing a whole new creative medium.

Vine is unique, and it’s great fun. It encourages its users to be creative within a tight timeframe, and has already demonstrated its worth for a variety of different videos, from hilarious sketches to artistic gems, breaking-news events to promoting brands and products.

In celebration of its anniversary, Vine has put together a selection of some of the most hilarious, innovative and unforgettable Vines produced during its first year, on a new website called A Year on Vine. Continue reading

Mobile and Wearable Video Technologies Impact on Video Production

Google-Glass-Explorer-EditionIn 2007, Apple released the original iPhone, a move that radically altered our relationship with computing technology and the internet. Since then we’ve adjusted to the role of the smartphone – the feeling of always being connected and having a constant feed of information – to the extent that we feel lost when out of range or away from a decent Wi-Fi connection.

However, things are set to change again. It’s widely predicted that 2014 will be the beginning of the age of wearable technology, something that will completely re-programme our relationship with information and technology.

Experts believe up to 10 million devices will be sold during 2014, rising to 100 million by the end of 2016. By the end of the decade, this has the potential to be a $19 billion industry.

There’s a huge buzz and curiosity surrounding wearable devices and their rapid progress raises many questions. It’s a fascinating time for technology lovers, but a critical time for video creators, brands and businesses as they work out what this will mean for digital marketing, and how they can capitalise on this new brave new world.

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How to end an online video successfully

How to successfuly end an online video

source:http://upload.wikimedia.org/wikipedia/commons/1/15/Z_The_End_Notorious.png

In a recent post we looked at the importance of hooking your audience in within the first 10 seconds of your video. In this follow up article we are going to look at making the most of the closing seconds.

If a viewer has reached the end of your video, you are doing something right as far as they are concerned. You want to make sure that these very interested parties are not only left with a good impression, but also a call to action. Continue reading

Using social issues in your video production

source: wikimedia.org

Brands have a massive opportunity. They have the budgets to reach big audiences and can choose to intertwine messages about social issues into their advertising campaigns – into online video in particular.

Raising awareness of social issues not only benefits the communities of interest; it also has a positive effect on the brand. In the 2013 Cone Communications Social Impact study 83% of respondents (US based) said they would like brands to support social causes. In the same study, 41% of respondents said they have bought a product because it was associated with supporting a particular social cause.

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How an online video production should begin

how to begin an online video productionThere are more choices than ever before in the world of online video production. Combine this with a culture of short attention spans and what do you get? A large proportion of viewers will click away from your video within a measly 10 seconds. The consequence for you? You need to work harder at hooking in your viewers in that short but critical 10-second period.

There is no single formula for starting a video – the answer will always depend on your goals and your audience. However, it can really help to look at marketers who are working with video successfully, to give you a sense of how audiences are responding to what is out there. In this article, I am going to share some videos with you that have first class introductions. I will talk about why I think these introductions are strong – particularly by highlighting what emotional triggers they pull.

No need to watch the whole video on all of them – just watch the first 10 seconds.

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John Lewis Christmas Ad

How to use Facebook and LinkedIn advertising to get your video rolling

Recent developments in the world of social media include the introduction of video as an advertising possibility for paid for ads on platforms such as Facebook and LinkedIn. Seen as controversial by some, you can now use Facebook and LinkedIn as a way to introduce new target audiences to your video content. Facebook have been criticised for autoplay possibilities, but in their defence, they point to the fact that the sound isn’t automatic – the user has to click to hear it.

Whatever the arguments surrounding this development, many marketers will be celebrating the new opportunity. It represents a chance for marketers to reach very specific (new) audiences with their content, to spread awareness of their brand and increase sharing and engagement.

In this article, I am going to look specifically at how you can use Facebook and LinkedIn to get your online videos rolling.

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How we make web presenter videos

Many of our customers want to understand the work that goes into their video production. This helps them to justify the cost and also to reassure them that we are doing a thorough job.

The quality of web presenter videos on the web varies incredibly and the poorer videos can damage the performance of the sites and businesses that they are hosted by whereas a well made video can lead to significant website performance improvements.

Here is a spoof web presenter video that we made with a client for a practical joke on their boss who signed off the cost of the video production:

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