Video Production & Marketing Blog

Somersby Cider used Apple Store parody to achieve viral video victory

Published 11 April 2013

Parody is a legal cheat. By using online parody videos, businesses can use the fame and reputation of an established brand to bring themselves publicity and notoriety.

If you are a small business with a tight budget then parody videos can be a fantastic way to make a noise.

In this article we are going to share some examples of businesses that have used parody effectively. We will then offer some guidance on legal considerations when using parody in online video marketing.

5 of our favourite parody videos

1. Somersby Cider

Somersby have apples in common with Apple. They have used the power of the Apple brand to leverage some great coverage for their new cider product. This video achieved over one million views within a week of publishing.
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Is Your Business Missing a Video Marketing Strategy?

Published 8 April 2013

We were recently chatting with one of our prospects – from an office leasing business – who couldn’t quite figure out what his business was missing. He felt they were doing everything right, but their marketing efforts weren’t bringing in the results he’d hoped for.

They’d set up a a relevant Adwords campaign, optimised their site for SEO, advertised in the local press, utilised all manner of social networks – from Facebook to Twitter to LinkedIn – but were still coming up short. None of these methods truly conveyed their product experience or their customers’ satisfaction.
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When is an explainer video right for my business?

Published 2 April 2013

This article will introduce you to explainer videos. We will offer some good examples of how businesses are using explainer videos. Then we will talk about the right opportunities for using this type of video for your business.

Explaining explainer videos

The clue is in the title. An explainer video is a video that offers an explanation to a customer. It may be a general explanation to your whole business, or it may be a specific explanation into how a particular product functions for example.

Some good examples of explainer videos

Epipheo intro video:

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Understanding mobile video usage

Published 26 March 2013

Mobile video usage is starting to be looked at more closely. Mobile apps like Vine point towards a future of further growth in mobile video consumption. You only have to look around you when on public transport or on a flight for example; more and more people are using their mobiles to watch video content when on the go.

In November 2012 On Device published a report revealing the findings of their research into mobile video usage. In this article we are going to share with you the most interesting findings from study, which we hope will be useful to our readers who are video marketers.

Methodology of research

200 respondents who had a smartphone or a feature phone (the research excluded tablets) were involved with the research.
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Using Honesty and Humour to Create Successful Videos: A Rhett & Link Case Study

Published 22 March 2013

Rhett and Link Rhett & Link are a hit duo who create hilarious web videos. Their content ranges from web commercials and branded entertainment, to comedy music videos and their own YouTube talk show, Good Mythical Morning.

But just who are Rhett & Link, and what is it that makes them so successful?
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How much should I invest in video marketing – The “on a napkin” business case

Published 20 March 2013

This article is intended as practical guidance for businesses weighing up an investment in video marketing. Many businesses still do not invest in video marketing because it is a new arena for them; they are concerned about paying too much and not getting a decent return on their investment. They are also concerned about paying too little and being left with a sub-standard product.

There is no debate around the effectiveness of video marketing. Comscore released a report in 2012, which told us that people are watching an average of 14.8 hours of online video a week. We know that efforts are worth it. But for a newcomer to the world of online video, calculated risks are the only way to go.

Determining what to invest in video is therefore a process deserving of some time and consideration.
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How a web presenter increased our conversion rate by 18% overnight

Published 18 March 2013

In this article, we are going to demonstrate how a web presenter/ video spokesperson increased our conversion rate by 18% overnight.

Screenshot-old web presenter video

We had been working with a web presenter video on our homepage for some time that involved two web presenters (one male and one female) sharing a script. Both were full body shots and the video lasted 40 seconds. The call to action was delivered after the presenters finished speaking with some graphics.
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How to convert a simple PowerPoint presentation into a compelling web video

Published 14 March 2013

In this article we will provide a step-by-step guide for turning a PowerPoint presentation into a compelling video. Ever heard the saying “death by PowerPoint”? I am not sure it is an actual phenomenon but it’s probably a risk worth avoiding. Instead, do something interesting and useful with your PowerPoint presentations.

This video is an example of how we turned a PowerPoint presentation into a compelling video for easy sharing.

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How web video can enhance webpage layout

Published 11 March 2013

Layout is one of the most important aspects of web design. The layout of a webpage determines it’s overall success and is ultimately responsible for how a user experiences a page. Specifically, layout is responsible for how easy a page is to read and to navigate. Web designers therefore have to weigh up aesthetic and practical concerns when designing the layout of webpages.

Web video remains an extremely powerful form of visual communication and can be especially effective when used to compliment the design of a webpage. Video has the potential to enhance a webpage on a couple of different levels.

Firstly, the facts around video can’t go ignored. People are watching more online video than ever before and videos on web pages can increase the conversion rate significantly. At the same time, some stats tell us that only 16% of Internet users actually read written online content word for word. With this in mind, video can be used to present information to users in accessible and compelling ways.
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Posted in Video Marketing | Tagged video spokesperson, web presenter, web video, website spokesperson | 1 Comment

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