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Category Archives: Video Strategy
Is Your Business Missing a Video Marketing Strategy?
We were recently chatting with one of our prospects – from an office leasing business – who couldn’t quite figure out what his business was missing. He felt they were doing everything right, but their marketing efforts weren’t bringing in the results he’d hoped for. They’d set up a a relevant Adwords campaign, optimised their [...]
10 Ways to Use Social Media to Boost Your Video Marketing Strategy
Social media is one of the best tools you can use to market your videos. Sites like Twitter, Facebook and Pinterest make content very easy to share, and if you’re creating something of value, well – people will share it. But it’s not enough to just create the content, send it out into the universe, [...]
How much should I invest in video marketing – The “on a napkin” business case
This article is intended as practical guidance for businesses weighing up an investment in video marketing. Many businesses still do not invest in video marketing because it is a new arena for them; they are concerned about paying too much and not getting a decent return on their investment. They are also concerned about paying [...]
Using online video to sell. The right way
In this article we are going to tell you how to improve the way you sell using online video. The nature of ‘sales’ has changed and we are going to explain those changes and what they mean for you and your videos.
Free Online Video Strategy Webinar: The secret to increasing revenue through online video
We will be running a 30 minute webinar for My Web Presenters customers and friends on Thursday 11th October at 2.30pm GMT. The webinar will divulge some of the most effective ways that we have learned (through creating well over 1000 online videos) to create sales uplifts and demonstrate how a strong online video strategy [...]
Online video marketing strategy – 7 social psychology tips
The brain is literally the most amazing thing. Two hemispheres, three pounds, wired together uniquely for each individual and extremely complex. So complex that we are still far from a full understanding of it. We do have some valuable knowledge about the brain. The ‘new brain’, the outside bit, is the most recent part of [...]
YouTube resources for online video marketers
One of the reasons that the Internet can be so intimidating to newbies is the pure rate of change. Technology is constantly advancing and there is something new to think about every day. It isn’t easy to keep up with it all but there are things that you can do to keep yourself in the [...]
Online video legal considerations
It is the boring stuff, but it is important. You might not intend to do it but a lack of awareness could cause you to break the law when publishing online video content and unfortunately ignorance does not indemnify you from the long arm of the law.
A New Way to Engage with Clients (and make money)
Oh No! Not ANOTHER social network!!! Hold on! This one is VERY important for growing your brand and business opportunities. It’s been around for more than a year with a dramatic increase in users. It’s Google Plus (G+) and run by Google…the same company that controls search results.
The Comprehensive Online Video Marketing Resource Guide
This guide is designed for students studying digital media and media production as well as marketers who are keen to learn more about video production and video marketing but who are drowning in information overload and who are struggling to sort the good from the…..not so good.
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