Articles
Category Archives: Video Production
How to make engaging corporate videos
Supposedly, if you haven’t jumped on the very fast moving band wagon of video production by the end of 2012, you will be behind the times. So if you have already starting using video as a way to promote your business, well done. If you haven’t, you might want to get a move on. Whether [...]
What Steve Jobs taught me about video production
Steve Jobs for all his well-documented quirks is likely to go down in history alongside the likes of Henry Ford as one of the people who helped society to progress most rapidly through a devoted and passionate approach to his ideas.
How to target your video niche
When creating videos, it’s important to know your niche market. You need to know about your viewers’ expectations – what they are looking for when they watch one of your videos. Instead of focusing on trying to attract 100,000 viewers it is far more beneficial to focus on a hardcore relevant community that consistently follow [...]
Does my video need a funny baby?
It’s easy to think that in order to create a popular video that will go super-viral and reach millions of people, you need to have a few babies doing something cute and funny.
Android vs Apple in the mobile video arena
Android devices account for 49% of all video viewing minutes on mobile devices – but Apple is not far behind with 48%. That’s according to a new report from Brightcove and TubeMogul entitled Online Video & The Media Industry
The essence of a viral video
There has been a lot of hype over the past few years about viral video and how to make one. So aside from getting cute babies to do funny things I thought that it would be worth digging a little deeper to try and gain an understanding of what makes a video go viral.
How to convert your viewers into customers
“48 hours of video are uploaded every minute” claims YouTube. That’s great for YouTube, and consumers of video. But for the business owner or marketer it begs the question – “how do I make my video stand out?” And perhaps more importantly, “how do I get people to take action?”
Is your video ethical?
Is your video ethical? This doesn’t mean giving 50p to charity for every person that views your online video. It means adhering to ethical standards in the content, production and promotion of your video.
Why Marketers Need to Be Creative
For centuries brands and their marketers have had the luxury of creating and nurturing their brand image from within the walled community of the company.