Articles
Category Archives: Video Production
The basics of video storytelling
For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterises the shift away from pure selling is ‘storytelling’. How long it has taken for [...]
When is an animated video production most appropriate?
The popularity of animated video within a digital marketing strategy is growing, and whilst it was once limited to those with massive production budgets, improvements in technology mean it is now widely accessible. Studies have proven that online video is a vital part of your marketing strategy (web visitors are 64%- 85% more likely to [...]
Storytelling through reportage video production
Reportage is traditionally a journalistic term. In this article, I am going to tell you more about what reportage is and about how the reportage genre can be translated into corporate video production, making for great video content that your audiences will thoroughly enjoy. MWP have recently launched a reportage video production service and I [...]
How a Kickstarter Video Production Can Help Launch Your Project
Zach Braff recently secured the funding for his new movie, Wish I Was Here. But the thing is, he didn’t go down the traditional route of signing a financing deal with a big Hollywood investor. Instead, he turned to his fans. He put up a video on Kickstarter, and within days had raised over $2 [...]
Why You Need to Get Started with Video Production
If you think your business could benefit from a video marketing campaign, but aren’t sure where to start, you’re not alone. Many businesses delay incorporating video into their marketing strategy, because they don’t know what they should do first or how to go about it. Put simply, the hardest part of video production is starting. [...]
Is your video production a one-hit wonder?
If you are like me, when you think of a ‘one-hit wonder’ you will remember the Chesney Hawkes’ classic “I am the one and only”. Like a self-fulfilling prophesy, that song was his only hit. I don’t know the whole story but I imagine the record company stumbled upon this young man and his catchy [...]
Why We Launched MWP Digital Media
About a year ago we were analysing the projects that we had been working on and came to the realisation that around 50% of them were online videos that did not contain a web presenter. Since then this trend has continued and although all of the projects are a natural fit for us as we [...]
Somersby Cider used Apple Store parody to achieve viral video victory
Parody is a legal cheat. By using online parody videos, businesses can use the fame and reputation of an established brand to bring themselves publicity and notoriety. If you are a small business with a tight budget then parody videos can be a fantastic way to make a noise. In this article we are going [...]
When is an explainer video right for my business?
This article will introduce you to explainer videos. We will offer some good examples of how businesses are using explainer videos. Then we will talk about the right opportunities for using this type of video for your business. Explaining explainer videos The clue is in the title. An explainer video is a video that offers [...]
Using Honesty and Humour to Create Successful Videos: A Rhett & Link Case Study
Rhett & Link are a hit duo who create hilarious web videos. Their content ranges from web commercials and branded entertainment, to comedy music videos and their own YouTube talk show, Good Mythical Morning. But just who are Rhett & Link, and what is it that makes them so successful?
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