Nothing says “it’s Christmas” like TV adverts (well, that and the cut price Baileys offers). It starts with an increase in the number of toy adverts in primetime ad slots. Before you know it, your ad breaks are 100% Christmas content. This year, even those of us with absolutely no interest in marketing will spot the recurring theme of Christmas TV ads. The likelihood of seeing a product and a price is at it’s lowest ever.
This year, the marketers want to draw you into their narrative tales. It also doesn’t take a genius to work out where this has all come from. John Lewis has paved the way with their unashamed sentimental adverts – let’s take a look at a few of their previous Christmas ads.