In 2007, Apple released the original iPhone, a move that radically altered our relationship with computing technology and the internet. Since then we’ve adjusted to the role of the smartphone – the feeling of always being connected and having a constant feed of information – to the extent that we feel lost when out of range or away from a decent Wi-Fi connection.
However, things are set to change again. It’s widely predicted that 2014 will be the beginning of the age of wearable technology, something that will completely re-programme our relationship with information and technology.
Experts believe up to 10 million devices will be sold during 2014, rising to 100 million by the end of 2016. By the end of the decade, this has the potential to be a $19 billion industry.
There’s a huge buzz and curiosity surrounding wearable devices and their rapid progress raises many questions. It’s a fascinating time for technology lovers, but a critical time for video creators, brands and businesses as they work out what this will mean for digital marketing, and how they can capitalise on this new brave new world.