Category Archives: Video Marketing

Making Your Video Content Work Harder

Making video content work harderMaking a corporate video requires a significant investment of both time and money, so it’s essential to make your video work hard in order to achieve a respectable return on investment.

Many companies post their video onto their website, optimised for SEO in order to grab some passing traffic, and consider it finished.

However, with a certain amount of planning and thought, it’s possible to find multiple ways to make your video work even harder. Continue reading

22 million views and this video is boring me to death

samsung-galaxy-s5Perhaps I just do not “get it” anymore, maybe I have grown so long in the tooth that I cannot figure out what is genuinely good anymore when it comes to online video?!?

When you work in online video marketing, an essential part of the job is to stay on top of what is happening – who is doing well with innovative online video and what the next big thing will be. Recently, I was looking through the Unruly Viral Video Chart and I came across a video that astounded me. It has had over 22 million views and yet it is one of the most boring videos I have had the misfortune to watch in quite some time. Continue reading

Adwords Trueview Video Ads or Facebook Video Ads?

google trueview video ads-vs-facebook video adsIn this article we are going to look at the targeting options available with Google TrueView video ads compared to Facebooks video ads. You will see that there is some crossover – both allow you to target geographically for example, but this post will help you to identify which is best depending on what your goals are.

First we will explain the main features of each, and then we will analyse cases when each might be best utilised. Continue reading

Should I use YouTube or Native Facebook videos on Facebook?

Facebook_logo_(square)The difference between posting YouTube videos onto Facebook or alternatively just uploading a video direct to Facebook as a native video is subtle. However, a recent study has shown that the results from each option can vary in important ways. In this article I will share the pros and cons of each option with you.

Facebook has done lots for video – they clearly understand where it’s at. With an inbuilt feature allowing businesses to upload videos direct to their Page, they are making it easy for users to integrate video into their Facebook sharing activities. However, many businesses still prefer posting links to YouTube videos. In January 2014, Socialbakers reported a sharing of 3,684 YouTube video links and only 458 native Facebook videos, over a five day period. Continue reading

Mobile and Wearable Video Technologies Impact on Video Production

Google-Glass-Explorer-EditionIn 2007, Apple released the original iPhone, a move that radically altered our relationship with computing technology and the internet. Since then we’ve adjusted to the role of the smartphone – the feeling of always being connected and having a constant feed of information – to the extent that we feel lost when out of range or away from a decent Wi-Fi connection.

However, things are set to change again. It’s widely predicted that 2014 will be the beginning of the age of wearable technology, something that will completely re-programme our relationship with information and technology.

Experts believe up to 10 million devices will be sold during 2014, rising to 100 million by the end of 2016. By the end of the decade, this has the potential to be a $19 billion industry.

There’s a huge buzz and curiosity surrounding wearable devices and their rapid progress raises many questions. It’s a fascinating time for technology lovers, but a critical time for video creators, brands and businesses as they work out what this will mean for digital marketing, and how they can capitalise on this new brave new world.

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John Lewis Christmas Ad

How to use Facebook and LinkedIn advertising to get your video rolling

Recent developments in the world of social media include the introduction of video as an advertising possibility for paid for ads on platforms such as Facebook and LinkedIn. Seen as controversial by some, you can now use Facebook and LinkedIn as a way to introduce new target audiences to your video content. Facebook have been criticised for autoplay possibilities, but in their defence, they point to the fact that the sound isn’t automatic – the user has to click to hear it.

Whatever the arguments surrounding this development, many marketers will be celebrating the new opportunity. It represents a chance for marketers to reach very specific (new) audiences with their content, to spread awareness of their brand and increase sharing and engagement.

In this article, I am going to look specifically at how you can use Facebook and LinkedIn to get your online videos rolling.

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Most companies are now using video marketing

Video has gone mainstreamIn 2013, REELSEO worked in conjunction with the Web Video Marketing Council and Flimp Media to produce the Online Video Marketing Survey and Business Video Trends Report. The report looks at how businesses are working with video – including the types of videos they are producing, how they are publishing them and how they are distributing them. In this article we are going to share some of the main findings with you.
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Breaking Down 9 Wildly Successful Video Marketing Campaigns

Key examples of successful video marketingYouTube is not known primarily as a hub of video marketing for businesses; it’s reputation instead consists primarily of generally low quality, homemade videos. You’re more likely to come across a video of a cat than a corporate marketing campaign. YouTube is, for the most part, used in a non-professional way as a medium to share entertaining and informal videos. While several entrepreneurs have been successful in efforts to make money from YouTube, most use it in an exclusively recreational manner.
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Why Facebook is a Great Platform to Distribute Your Corporate Stories

Facebook for video marketingSmart business owners are increasingly concluding that video marketing and social media are a match made in heaven. Social media is a brilliant way for brands and businesses to engage with their fans and build a dialogue, and throwing a shareable video into the mix is a fantastic opportunity to reach a wider audience and really connect with people.

If we’re talking about video marketing alone, there’s no doubt that YouTube is the social networking platform that can bring you the most views. However, marketers acknowledge that for many businesses, uploading video content to Facebook, itself the second largest online video platform, can be more important as an overall marketing strategy.
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How Vice.com have used video to become one of the most powerful, and profitable media outlets in the world

vice-logoTwenty years ago, Vice was founded by Shane Smith. It is aimed at the youth all over the world and prides itself on being edgy and offering something to people who have no interest in mainstream media. Vice started out as a cool little hard copy magazine and when the Internet came along, Smith reinvented it and has made it one of the most well-known media brands on the planet. One of Vice’s smartest moves has been it’s use of video; where most media outlets have suffered in the age of the Internet, Vice have relished the opportunity and have been at the forefront of it’s potential from the beginning.
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