When Dropbox launched to the public in 2008 most people had little idea of the concept behind cloud storage. Yet Dropbox turned out to be one of the hottest startups in the game. So how did it go from nothing to over one million users within seven months of its launch?
Let’s take nothing away from Dropbox here. There can be little doubt that the success of its product was due to its brilliance. But the massive success it sees now is due in part to the excellent two-minute video the company used to explain its product, and to introduce and teach people how to use it.