We recently experimented with two different web presenter videos to see which performed best at encouraging our visitors to complete a call to action. In this article, I am going to tell you how we increased our conversion rate by nearly 300% through a change in script and a change in presenter. I will talk [...]

How do you justify your investment in online video? Well here are the latest key online video statistics from international research institutions, real life examples and MWP customers. All the video stats you’ll ever need? Video will soon be 90% of Internet traffic

Have you ever heard of the ‘acceptance prophecy’? It is a psychological phenomena which can be explained simply; if you think that someone will like you, you will behave more positively and show them more warmth – this means they will like you more. If you think that someone isn’t going to like you, you [...]

With businesses needing to become more creative with the types of content that they are creating it is becoming ever more important to have a range of skills that can be applied to specific styles of content, or to at least have a basic understanding of them. The post will take you through the basics [...]

Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. [...]