We have many customers who are Marketing Managers or Digital Marketing Managers. We hear from them that one of the difficulties that marketers encounter with using video as a marketing medium is senior management buy-in.
Obviously we can recognise and understand this; we market My Web Presenters so need to always ensure that our investment is bringing us the required results regardless of our emotional attachment to the marketing channel – the fact is that if the videos on our website did not help us get more new customers then we would not use them – we are in the business of business. Of course we do need to practice what we preach and if we created a video that did not improve our website performance (it has happened) then we would learn from it and create another one.
We take the same approach with our customers – we track the performance of our videos on your website and if they do not improve your performance then we fix it – that is our guarantee.
Aside from getting a performance guarantee you may need more help building a business case to get your video marketing strategy off the ground. That is why we have put together this infographic for you that gives you the basic information that you need to convince whoever it is that you need to convince that video is a good idea.
We take you through the scale of video consumption; the results that other businesses are getting as well as the potential investment that you are going to need to make.
So here it is: