Articles
Monthly Archives: February 2012
How to create a Video Marketing Strategy
It is undeniable: video marketing works. But how do you integrate video into your overall marketing strategy and make the most of your efforts?
How to Reduce Your Website’s Bounce Rate using Video
According to Google: “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.” A site’s bounce rate is easy to track using tools such as Google’s Analytics. Analytics tools can show you the bounce rates on the different pages of your website and [...]
Increasing your site conversion rate using video
Your website is your electronic salesperson – it works 24/7, and has the ability to sell to thousands of customers at the same time. With this in mind, you will need to make sure your “salesperson” is working effectively for you. A conversion, put simply, is an action a user takes on your site that [...]
The basics of video SEO
To achieve success with video marketing takes a lot more than some simple video SEO optimisation; primarily you need to have videos that are interesting and carry value for your viewers. However, we are going to dedicate a bit of time to helping you get the SEO basics right so that you can factor these [...]