Monthly Archives: January 2012
Choosing the right keywords for your video SEO efforts is an essential component of a successful video campaign. Effective, relevant keywords that tap into people’s search habits can drive large numbers of responsive viewers to your video. But, how do you choose the best keywords? And what should you do with them?
Use multiple media platforms. Don’t limit your ad spend to just one platform, look for multiple touches in multiple places, in multiple ways. Then the results will be greater than the sum of the parts. That’s the advice of the advertising gurus. And video, for many companies, should be one of those ‘parts’.
Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. [...]
Businesses are always on the lookout for new and innovative ways to persuade customers to purchase their products and services; and increasingly video production is becoming a viable solution. But how has this trend occurred? Why are videos more likely to persuade a potential customer than a written message?
TV/video adverts are annoying. No one watches them. We fast forward through them or skip them online. True? No. Absolutely wrong! The evidence shows that people love to watch ads – great ads, that is!
YouTube has announced the launch of YouTubeSlam YouTube and Google Research want you to create the next viral video sensation.
What were you watching in 2011? In total during 2011 there were more than one trillion playbacks on YouTube. That’s about 140 views for every person on the earth. To compile the lists, YouTube calculated global view counts of popular videos uploaded throughout the year, and, in some instances, they aggregated views across multiple versions [...]