Monthly Archives: January 2012

Choosing the right keywords for video SEO

Choosing the right keywords for your video SEO efforts is an essential component of a successful video campaign.

Effective, relevant keywords that tap into people’s search habits can drive large numbers of responsive viewers to your video.

But, how do you choose the best keywords? And what should you do with them?
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Could mobile video advertising help your business?

mobile_video_advertisingUse multiple media platforms. Don’t limit your ad spend to just one platform, look for multiple touches in multiple places, in multiple ways. Then the results will be greater than the sum of the parts. That’s the advice of the advertising gurus.  And video, for many companies, should be one of those ‘parts’.
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Why should a business use videos?

business-video-marketingBusinesses are always on the lookout for new and innovative ways to persuade customers to purchase their products and services; and increasingly video production is becoming a viable solution. But how has this trend occurred? Why are videos more likely to persuade a potential customer than a written message?
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Most Watched YouTube videos of 2011

man_watching_videoWhat were you watching in 2011?
In total during 2011 there were more than one trillion playbacks on YouTube. That’s about 140 views for every person on the earth.
To compile the lists, YouTube calculated global view counts of popular videos uploaded throughout the year, and, in some instances, they aggregated views across multiple versions of the same video.
So what were we watching?
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