184million Americans watched over 42billion online videos during October 2011. That’s according to the latest report from comScore
These figures represent an all time high. Watching videos online is still a massive growth area.
With so many opportunities to reach consumers – how do you maximise your reach?
To do this you need to understand where consumers are going in order to access video and what they are watching.
It’s no surprise that the answer to the first part of the question is YouTube. However research shows that Facebook and VEVO are also popular sites for accessing video.
You Tube may still be the dominant site, but usurpers are nipping at its heels, and they can no longer be ignored. To maximise the eye-balls your video reaches you need to ensure it is available in a number of places.
As well as the three mentioned above have a look at Vimeo (vimeo.com) and also consider some of the specialist sites.
• Streetfire (streetfire.net) caters specifically to car and motorcycle enthusiasts. They claim approximately 2 million unique visitors a month watching more than a million videos every day.
• YouTech.Tv is a video sharing site for technology videos, especially those that can teach you new tricks with your computer or other gadgets.
• For the music enthusiast there is Music.com
• Metacafe.com specialises in short-form original content – from new, emerging talents and according to comScore attracts more than 25 million unique viewers each month
• TwitVid.com is the video upload service for Twitter allowing you to share your video via your twitter stream
And this is just the tip of the iceberg – there are many more video distribution sites, with new sites emerging all the time. So consider the content of your video and who you want to reach, and then look for sites that speak directly to those people.
For your video to work for your business it’s as much about the number of eye-balls as it is about the right sort of eye-balls.
Do you know any more niche video sites? If so then please do let us know in the comments below?
If you’d like to know more about using video to build your business please contact My Web Presenters. We would also love to help you tell your corporate story.