Monthly Archives: November 2011

The Future of Mobile Video

mobile-videoMobile video will account for 4.65 exabytes of traffic per month in 2015 – that’s according to Cisco’s Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update.

Cisco also says that global mobile data traffic grew 2.6-fold in 2010. That’s the third year in a row that mobile data nearly tripled.

Video was 49.8% of mobile data at the end of 2010 and Cisco believes it will continue to grow reaching 66.4% in 2015.
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Will online video kill the TV star?

online video and TV“Let’s all stop talking about online video replacing TV. Video is the ideal marriage between TV and online. With TV you have sight, sound and motion. It tells a story. It evokes emotion. Meanwhile, online is measurable, interactive and social. Digital video combines the best of TV and the best of online.”
Jason Shulman, Vice President of Sales, Adap.tv. www.adap.tv quoted in the latest report from Adap.tv and DigiDay.
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