Articles
Monthly Archives: October 2011
The essence of a viral video
There has been a lot of hype over the past few years about viral video and how to make one. So aside from getting cute babies to do funny things I thought that it would be worth digging a little deeper to try and gain an understanding of what makes a video go viral.
Using video testimonials on your website
A written testimonial from a customer is a fantastic piece of marketing collateral. Now imagine what a video testimonial could do. No more wondering if the person is real or if the whole testimonial is just made up – with a video you can see them, hear them and get a real sense of how [...]
85.3% of the US Internet users viewed online video in September 2011
Yes, you read the title correctly, and no it is not a typo, these online video statistics are absolutely mind blowing. Comscore have just released this incredible data. They used their Video Metrix analytics tool to measure the proliferation of online video views across the US. They found that 182 million U.S. Internet users watched [...]
Can All Websites Benefit From Video Content?
Admittedly there is probably a bias of opinion both in myself and in many of the readers of our blog but I am going to attempt to approach this subject objectively to find out if all websites can benefit from video content.
How to choose a web presenter for your website video
Choosing the right web presenter for your online video is just as important as choosing the right words for them to say. Your presenter should look and sound professional, have a clear delivery and talk directly to your target audience. And it’s the “talking directly to your target audience” that can be the tricky bit.
Video SEO – top tips from YouTube
If you want your videos to be found when people search on YouTube then you need to make them attractive to YouTube’s search algorithm.
How to convert your viewers into customers
“48 hours of video are uploaded every minute” claims YouTube. That’s great for YouTube, and consumers of video. But for the business owner or marketer it begs the question – “how do I make my video stand out?” And perhaps more importantly, “how do I get people to take action?”