Youtube have kindly released a 70 page guide that tells you everything that you could possibly want to know about how to optimise your video for the channel.
The guide is split into 3 parts:
1) Programming & Publishing
2) Publishing & optimisation
3) Community & Social Media
Programming & Publishing Youtube Videos
- The first 15 seconds
- Calls to action
- Regular schedule & frequency
- Tent pole programming
- Cross promotion & collaboration
- Investigate Peaks & Valleys
- Producing Checklist
Publishing & Optimisation of Youtube Videos
- Metadata
- Thumbnails
- Annotations
- Playlists & Video Responses
- Channel Page Optimisation
- Publishing Checklist
Community & Social Media
- Involve your Audience
- Blog Outreach
- Other Social Media
- Community Checklist
All in all it is a good and sufficient practical guide to Youtube basics. This gets you to the point of passing your driving test. You have done the practical assessment and now is the time to get out there and learn in the real world.
Download it here
If you would like to find out more about how video can help your business grow, then please contact us;
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