Supposedly, if you haven’t jumped on the very fast moving band wagon of video production by the end of 2012, you will be behind the times. So if you have already starting using video as a way to promote your business, well done. If you haven’t, you might want to get a move on. Whether you are a seasoned pro or a nervous newbie you should find the information in this article useful to help you think about what to have in your videos or at least how to structure them to keep your watchers watching.
When producing corporate videos there is a lot we can learn from the film and documentary traditions. Think of your corporate video as a short film and imagine that the message you are trying to get across is a story you are trying to tell. (More and more we seeing television adverts that are more like short blockbuster movies). An understanding of storytelling and its link to emotions could help you produce corporate videos that provoke the responses you want from your audience.
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