Articles

The basics of video storytelling

Published 15 May 2013

Video storytellingFor some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterises the shift away from pure selling is ‘storytelling’.

How long it has taken for this evolution to take place is unclear, however, it is evident in TV advertising and in online video that more and more marketers are using storytelling techniques to engage audiences. With online video, storytelling style videos are becoming increasingly common for one simple reason; they work. Videos that tell an engaging story are more likely to be shared, liked and commented upon. They are therefore more likely to go viral and they will be remembered.
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When is an animated video production most appropriate?

Published 13 May 2013

animated video productionThe popularity of animated video within a digital marketing strategy is growing, and whilst it was once limited to those with massive production budgets, improvements in technology mean it is now widely accessible. Studies have proven that online video is a vital part of your marketing strategy (web visitors are 64%- 85% more likely to purchase after watching a product video, and you are 53 times more likely to appear on the first page of Google if you are using video on your site Forrester, 1/2010) – but with the wealth of video options out there, which is best for your business?

We find that many of our clients come to us confused by the array of video types and need some guidance on understanding what type of video is most suitable for their specific aims. In this article, I will be looking at the pros and cons of animated video, how it can be used most effectively, and when there are better alternatives.
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Storytelling through reportage video production

Published 9 May 2013

reportage video productionReportage is traditionally a journalistic term. In this article, I am going to tell you more about what reportage is and about how the reportage genre can be translated into corporate video production, making for great video content that your audiences will thoroughly enjoy. MWP have recently launched a reportage video production service and I will tell you about the process we employ to create fantastic reportage videos for our clients.
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How a Kickstarter Video Production Can Help Launch Your Project

Published 6 May 2013

Zach Braff recently secured the funding for his new movie, Wish I Was Here. But the thing is, he didn’t go down the traditional route of signing a financing deal with a big Hollywood investor. Instead, he turned to his fans. He put up a video on Kickstarter, and within days had raised over $2 million.


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How a web presenter increased our conversion rate by 300%

Published 29 April 2013

We recently experimented with two different web presenter videos to see which performed best at encouraging our visitors to complete a call to action.

In this article, I am going to tell you how we increased our conversion rate by nearly 300% through a change in script and a change in presenter. I will talk you through the two different approaches we took, how we monitored and compared their impact and why we think they generated the results they did.

Video 1 – Hugo

The first video was of Hugo, the Managing Director at MWP. We thought it would be interesting to see if an untrained but approachable presenter would have a positive effect on our conversion rate. As our MD, we felt that he would inspire trust in our audience.

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Is Your Business Too Boring for Online Video Production?

Published 23 April 2013

only the boring get boredMany businesses opt not to use video in their marketing or advertising, because they feel their products or services aren’t interesting enough to merit it. It can be difficult to imagine how mundane products such as mobile homes, razors, shower gel and blenders could be used to create interesting – entertaining, even – videos. But with a little creativity, any business can utilise video to create something worth watching.

Here are a few methods you can use to create an online video production that people will actually want to watch:

Use Humour in your videos

Humour is one of the best ways to connect with your audience. Incorporating humour into your corporate videos is an easy way to get people to like you. Okay, nailing the humour part isn’t easy, but once you’ve managed that part, people will naturally feel attracted to you and your brand. And if people like you, they’re more likely to relate to you and more likely to trust you.
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Why You Need to Get Started with Video Production

Published 18 April 2013

confused SealIf you think your business could benefit from a video marketing campaign, but aren’t sure where to start, you’re not alone. Many businesses delay incorporating video into their marketing strategy, because they don’t know what they should do first or how to go about it.

Put simply, the hardest part of video production is starting.

Where Does the Difficulty of Starting Video Production Come From?

A large part of people’s hesitancy to dive into video production stems from the fear of getting it wrong. Businesses are afraid of making mistakes in their first attempts, because they fear it could have a negative impact on their business.
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Is your video production a one-hit wonder?

Published 17 April 2013

Chesney HawkesIf you are like me, when you think of a ‘one-hit wonder’ you will remember the Chesney Hawkes’ classic “I am the one and only”.

Like a self-fulfilling prophesy, that song was his only hit. I don’t know the whole story but I imagine the record company stumbled upon this young man and his catchy tune and saw pound signs.

Apparently no thought was given to keeping up the momentum and building on his epic moment of success.
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Why We Launched MWP Digital Media

Published 15 April 2013

MWP Digital Media

About a year ago we were analysing the projects that we had been working on and came to the realisation that around 50% of them were online videos that did not contain a web presenter.

Since then this trend has continued and although all of the projects are a natural fit for us as we have the skillset to make a good good of them our brand, with the name My Web Presenters is suggestive of us only producing that kind of video. Therefore we decided to launch a new brand.

MWP Digital Media is an extension of My Web Presenters, or rather an umbrella brand that My Web Presenters now sits beneath. We wanted to build a brand that’s more representative of our work – one that encompasses every type of video we create.
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Somersby Cider used Apple Store parody to achieve viral video victory

Published 11 April 2013

Parody is a legal cheat. By using online parody videos, businesses can use the fame and reputation of an established brand to bring themselves publicity and notoriety.

If you are a small business with a tight budget then parody videos can be a fantastic way to make a noise.

In this article we are going to share some examples of businesses that have used parody effectively. We will then offer some guidance on legal considerations when using parody in online video marketing.

5 of our favourite parody videos

1. Somersby Cider

Somersby have apples in common with Apple. They have used the power of the Apple brand to leverage some great coverage for their new cider product. This video achieved over one million views within a week of publishing.
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