Sound can actually be more important than the visuals when it comes to video. Audiences accept flaws in the visuals when it comes to video – people can use their imagination to fill in the gaps and make sense of what is there.
Also, when it comes to image quality, we accept a range of standards (think home movie all the way to Hollywood blockbusters). However, when it comes to sound, if the audience can’t hear properly, it is extremely noticeable, off-putting and can destroy the flow of their experience of the video. Amateur video creators have a tendency to place sound lower down in their priorities, focusing on how everything looks. Sound doesn’t have to be complicated. There are some simple steps you can take to ensure that your video has a professional sound quality. Continue reading