Storytelling has been the buzzword of marketing, on and off, since marketing became a ‘thing’. Now, with an increasing number of companies looking to incorporate video into their content marketing strategy, storytelling is becoming more important than ever.
Savvy companies worldwide are turning to visual storytelling to great effect, connecting with their audiences to convey a message that’s inspiring and engaging. However, many brands and businesses still struggle with this, complicating their story with a message that’s too complex or devoid of emotion.
One company with years of experience in creating great content is Canadian filmmakers, Stillmotion. After many years perfecting their craft, with a few hiccups along the way, the team at Stillmotion has made a series of videos detailing the art of the perfect story.