The difference between posting YouTube videos onto Facebook or alternatively just uploading a video direct to Facebook as a native video is subtle. However, a recent study has shown that the results from each option can vary in important ways. In this article I will share the pros and cons of each option with you.
Facebook has done lots for video – they clearly understand where it’s at. With an inbuilt feature allowing businesses to upload videos direct to their Page, they are making it easy for users to integrate video into their Facebook sharing activities. However, many businesses still prefer posting links to YouTube videos. In January 2014, Socialbakers reported a sharing of 3,684 YouTube video links and only 458 native Facebook videos, over a five day period. Continue reading