According to Google: “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”

A site’s bounce rate is easy to track using tools such as Google’s Analytics.

Analytics tools can show you the bounce rates on the different pages of your website and how the user came to your site (organic search, paid search, banner ad, etc). You can also see how the bounce rate has changed over time. This is a fantastic measure of the quality of your website’s content.
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